• Smart eHub’s mission is to identify collaborative projects for digitalization of all the relevant stakeholders such as: companies, clusters involved, research institutes and software companies, public authorities, and universities. For all parties, the objective is to stimulate technologically innovative capabilities in order for the region to deliver the services of the European Digital Single Market.
  • Smart eHub’s initiative represents a first step in supporting an efficient technological development and mapping the South-Muntenia & Bucharest region on the European map of digitization. Furthermore, our purpose is to support digitization through collaboration with different sectors of activity and to establish a culture of co-creation of technological joint solutions and products through a trans-sectoral collaboration, in various fields from education and creative industries to agriculture.
Smart eHub objectives are:

  • Develop a portfolio of digitalization services provided by Smart eHub to Startups & SMEs in region. The design of these services is done by our experts through several needs’ assessment activities
  • Building awareness on the need of SME to invest in digital skills and provide solution to this need through digital enablers, such as:
  • The annual Summit dedicated to digital transformation. The event primary targets are government, IT consultants, IT C-levels, fund donors, ventures capitals, investors, public sector, IT leaders
  • Make Smart eHub a well-known and recognized digital innovation hub at both local & international level, associated with Innovation and Excellence in business community support
  • Ensure Smart eHub resources for an effective, timely and quality response to address SMEs needs


All the actors involved in Smart eHub development are supporting in different ways, as follows:

  • Chambers of commerce & professional and non-professional associations: with lectures, conferences, general training offers, various articles with information about digital transformation
  • Competency and transfer of technology centers: with exchange of knowledge and experience, articles, information
  • Universities: curricula adapted to digital transformation for students, scientific trainings and site visits
  • Consultants: offer customized and adaptable concepts and solutions together with companies, support the process of national and EU funding programs

The Team

  • Emanuela Modoran – Smart eHUB Executive Director. She is an Executive-MBA graduate, with experience in Product and Service Development, Marketing Strategy and Distribution areas. She is an innovative and entrepreneurial spirit who developed and implemented demanding projects, with more than 15 years of experience in managing teams of high professionals in a multinational organization, global leader in telecom. Profile and field of expertise: 14 years of experience in agile Product Development, 5 years in Commercial Strategy& Business development within an international environment (in Vodafone Romania); Details on: https://www.linkedin.com/in/modoran-emanuela-9679243/?originalSubdomain=ro
  • Prof. Costin Lianu – General Manager at USH Pro Business, lecturer Ph.D. at the Faculty of Economic Sciences, Spiru Haret University; Associate Professor of Foreign Trade, Internationalization and Branding at the University of Bucharest, UNESCO Department. He is the representative of the Private Associations within the Romanian Export Council and a founding member of the Romanian Cluster Association – Clustero. He also coordinates the Romanian Export Development Network. He is Vice President of the Bio Romania Association, coordinating the management of the clusters BIO DANUBIUS, CERMAND, BIO CONCEPT PRAHOVA VALLEY. He was General Manager of the Ministry of Economy, the Export Development Directorate. He is the coordinator of Romania’s National Export Strategy. He is the national coordinator of the SUERD Priority Competitiveness Area. The field of scientific research covers the following areas: international trade, export management, internationalization, branding strategies and other marketing areas. Details on: https://www.linkedin.com/in/lianu-costin-a7ab8023/
  • Prof. D H C Paul Svasta PhD – President of ELINCLUS Cluster – has a rich experience in coordinating joint projects between members of the ELINCLUS cluster and academia, in particular University POLITEHNICA of Bucharest. He has participated as a project manager or member of the implementation team in numerous national and international projects, including 31 at national level, such as the Structural Funds (some in partnership with industry / universities or research institutes) and 15 at international level. He has a very good national and international visibility through participation in professional networks (IEEE-EPS, IMAPS, AFCEA, ISSE), with a strong relevance to ICT and IoT domains, including electronics.
  • Elena Unciuleanu – with her own company is a member of Smart Alliance cluster; she is also Founder & CEO at TechVentures, a private Tech Startup Incubator, the place where startups meet venture capital fund and offer free mentorship. Elena is a daring and innovative ICT entrepreneur. She was focused on engineering agile solutions able to accommodate the frequently changing regulation in banking. After gaining relevant experience in this field, in 2015 she founded the company Reporting Center where she creates reporting software solutions for the European banking market. In 2016, she launched Elite Reporting Platform – an innovative tool to accurately automate the Regulatory Reporting for Banks and other financial institutions. Details on: https://www.linkedin.com/in/elena-unciuleanu-a8468351/?originalSubdomain=ro
  • Cristina Ilie – Events & International Business Manager at USH Pro Business Center, and has excellent experience in organizing international events with a wide range of fields ranging from IT industry, furniture & interior design, technology & electricity to the fashion, marine, aviation & military industry and organic products industry, Wine & Beverage. Details on: https://www.linkedin.com/in/cristina-ilie-694b8223/?originalSubdomain=ro
  • Eng. Bogdan Mihailescu PhD is ELINCLUS cluster manager since 2015. He has a rich managerial experience on cluster issues, being a member of national project implementation teams, as well as project director for: ESCA-IPS – Enhanced Innovation Collaborative Support Entity of Products and Services under the SOP IEC 2007 – 2013 Program, Axis 1.3.3; e-DIGIREGION Realization of the Digital Agenda through Transnational Cooperation Between Regions under the FP-7 and DA-SPACE Program – Open Innovation to Raise Entrepreneurship Skills and Public Private Partnership in Danube Region, DTP1-1-146-1.2 of the INTERREG Danube Program.
  • Madalin IonitaExecutive Director at Măgurele Science Park Association- has more than 15 years of professional experience in project management and business development, starting with coordinating and managing of consultancy services for SMEs.He was involved – as project coordinator or responsible –  in more than 50 national and/or international projects funding business development, research infrastructure development, establishing start-ups and spin-offs, training people financed through various EC programs, like Eureka, SAVE, EC FPs, Youth, Phare. He has also experience and knowledge of innovation ecosystem in Romania, having proven ability to support SMEs applying with innovative projects, training SMEs and researchers and offering policy support to ministries on innovation issues.  He provided support for development of policies, acted in the last years as Key Expert in various contracts, such as “Mid-term evaluation of the National RDI Strategy 2007-2013”, “Elaboration of the national strategy for RDI for 2014 – 2020”, “National strategy to relaunch the research in pharma industry”, “Establish the national priorities for development of bio-economy in Romania”. Between 2015 and 2017, Mădălin was member of the National Technical Committee 383 – Innovation Management (under the coordination of the Romanian Association for Standardisation – ASRO.More information on: https://www.linkedin.com/in/madalin-ionita-54042a161/.